Primark

This two-floor, 100,000-square-foot flagship for Dublin-based retailer, Primark, sets a new standard for the international brand. As the first Primark store to open in the U.S., this store features an impressive exterior façade with four large LED windows. Inside, a 70-foot video screen, as well as a 32-screen “digital roundabout” engages shoppers with marketing campaigns and global fashion trends. Custom finishes and branding throughout the store reflect Primark’s commitment to quality and providing an exceptional shopping experience. JT Magen have since completed 11 projects for Primark across the United States.